to 24 watch TV two hours per day but
read for leisure only seven minutes per
day [ 2]. You Tube reports that “[o]ver 6
billion hours of video are watched each
month on You Tube—that’s almost an
hour for every person on Earth, and 50
percent more than last year [2011]... 100
hours of video are uploaded to You Tube
every minute” [ 3]. Video is undeniably
an increasingly prominent consumer
communication medium.
However, it is our observation
that video is not widely perceived as
a full-fledged document, dismissed
as a medium that, at worst, gilds
over substance and, at best, simply
augments text-based communications.
Online video is incredibly rich. A
15-minute home-improvement You Tube
tutorial might include 1,500 words
of narration, 100 or more significant
keyframes showing a visual change
from multiple perspectives, several
animated objects, references to other
examples, a tool list, comments from
viewers, and a host of other metadata.
Furthermore, video accounts for 90
percent of worldwide Internet traffic
[ 1]. For new startups, it has become de
rigueur to introduce new products with
video rather than text and still graphics.
This is likely because people spend more
time consuming video than text. The
NEA reports that Americans ages 15
OInsights → A media bricoleur authors new digital artifacts using whatever is at hand. → When different types of media are integrated into a document, knowledge can be conveyed more comprehensively. → Authoring and reuse tools for dynamic, visual media should match the power and ease of use of their static textual media nalogs.
Supporting
Media
Bricoleurs
Scott Carter, Matthew Cooper, Laurent Denoue,
John Doherty, and Vikash Rugoobur,
FX Palo Alto Laboratory