or signal the need to develop
• The labor force is largely
unskilled or semi-skilled, a factor that has to be taken into
account when new manufacturing facilities are set up.
• As in any new market, customer education is central to the
success of goods and services.
However, in BOP markets, traditional channels of television and
print advertising may not always
• It is often significantly more
challenging to design products
for BOP markets due to envi-
ronmental conditions such as
heat, noise, and dust, as well as
uneven infrastructural condi-
tions of power supply, water