Comments 49% Information providing 18% Information seeking 11% Opinion 22% Total 100%

• Table 1: Status messages by classification

31% 32% 12% 16% 7% 2% 100%

• Table 2: Brand sentiment for all brands by week Great Swell So-so Bad Wretched No Tweets Solicited opinions in status message concerning purchase?

tus message appears to be of a familiar length for information processing, which may have facilitated its general acceptance by the population in a variety of information technology platforms and domains.

Given their shortness, status
messages can be sent via sev-
eral Internet technologies. For
example, tweets (the Twitter
jargon for the status mes-
sage) are displayed on a user’s
profile page, but they can be
delivered directly to followers
via instant messaging, Short
Message Service (SMS), Really
Simple Syndication (RSS), email,
or other social-networking plat-
forms, including Twitterrific,
Facebook, or LinkedIn. The
Twitter application-program
interface also allows the inte-
gration of Twitter with other
Web services and applications.
Additionally, many real-time
media platforms have entered
into agreements with major Web
search engines to provide status
messages as part of integrated
search-engine result listings.