Comments 49%
Information providing 18%
Information seeking 11%
Opinion 22%
Total 100%
• Table 1: Status messages by classification
31%
32%
12%
16%
7%
2%
100%
• Table 2: Brand sentiment for all brands by week
Great
Swell
So-so
Bad
Wretched
No Tweets
Solicited opinions in status
message concerning purchase?
tus message appears to be of a
familiar length for information
processing, which may have
facilitated its general acceptance
by the population in a variety
of information technology platforms and domains.
Given their shortness, status
messages can be sent via sev-
eral Internet technologies. For
example, tweets (the Twitter
jargon for the status mes-
sage) are displayed on a user’s
profile page, but they can be
delivered directly to followers
via instant messaging, Short
Message Service (SMS), Really
Simple Syndication (RSS), email,
or other social-networking plat-
forms, including Twitterrific,
Facebook, or LinkedIn. The
Twitter application-program
interface also allows the inte-
gration of Twitter with other
Web services and applications.
Additionally, many real-time
media platforms have entered
into agreements with major Web
search engines to provide status
messages as part of integrated
search-engine result listings.