The Need For Companies To
Change Their Ways
The major corporations and consultancies that
bring us technical advancement are responsible for
ensuring appropriate social and cultural resonance
of their creations.
Enabling The Pursuit of
Different Goals
The relationship between experiences, people, and
technology requires an emphasis on particular goals.
COVER STORY
26 The Washing Machine
That Ate My Sari—Mistakes in
Cross-Cultural Design
Apala Lahiri Chavan, Douglas Gorney,
Beena Prabhu, Sarit Arora
LIFELONG INTERACTIONS
32 Designing Senior-Friendly
Living, or Why Doesn’t My
Cable Work?
Jonathan Lazar
FEATURE
35 The Heterogeneous Home
Ryan Aipperspach, Ben Hooker,
Allison Woodruff
THE WAY I SEE IT
39 People Are From Earth,
Machines Are From Outer Space
Donald A. Norman
FEATURE
42 Product Design 2.0 and the
Genesis of Kicker Studio
Dan Saffer
(P)REVIEW
45 A Kiss Is Just a Kiss; A Sigh Is
Just a Deselection: A review of
Designing Gestural Interfaces
Carla Diana
SUSTAINABLY OURS
48 Mellow Velo
Eli Blevis
FEATURE
52 Design Versus Innovation:
The Cranbrook / IIT Debate
Scott Klinker, Jeremy Alexis
FEATURE
58 Can “Wow” Be a Design Goal?
James M. Hudson,
Kameshwari (Kay) Viswanadha
TIMELINES
62 Sound in Computing:
A Short History
Paul Robare, Jodi Forlizzi
FEATURE
66 The Value of Visual Design in
Software Development
Kimberley Peter
ON MODELING
69 What is Interaction?
Are There Different Types?
Hugh Dubberly, Paul Pangaro, Usman Haque
TRUE TALES
77 Poets, Priests, and Politicians
Steve Portigal
INTERACTIONS CAFE
80 On Marketing, Words…
Jon Kolko, Richard Anderson
January + February 2009
http:// interactions.acm.org
