Communications of the ACM

Just because you think you know a better way to do something, even if you are right, no one is required to care.

Making great things happen at work is about more than just being smart. Good ideas succeed or fail depending on your ability to communicate them correctly to the people who have the power to make them happen.

When you are navigating an organization, it pays to know whom to talk to and how to reach them. Here is a simple guide to sending your ideas up the chain and actually making them stick. It takes three elements: the right people, the right timing, and the right way.

1. The Right People

For most decisions, there will be a number of stakeholders who must buy in to your idea: your manager, any other department leads who would be involved, maybe even your executive team.

Before you do anything else, you should identify exactly who needs to sign off on your idea. Who are the key stakeholders? Why do they matter? Who is least likely to be on board? Who is most likely?

Think about how each of these people functions in the organization and what your relationship to them is. Your relationship with each of these people matters and will influence how receptive each is to your ideas. Do not underestimate your power to influence anyone in your organization—even if you are relatively low ranking in the company— through good relationships.

To build those relationships and influence, however, you have to start working on them before you ever need to pitch an idea to anyone.

If you don’t yet have relationships with the biggest influencers and decision makers in your organization, that should be your first order of business. Ask people to coffee, find ways to add value to them, and get to know them.

Then when you are ready to pitch your idea, move in an order that makes sense; don’t be random or just start where it’s easiest.

It usually makes much more sense to approach people one on one at first, rather than holding a big meeting and making an announcement.

This way you can get feedback on
your idea, answer specific questions,
and slowly build momentum so that
by the time everyone hears your idea,
it is a foregone conclusion that it will
be adopted.

2. The Right Timing

Have you ever had somebody come to you with a minor request when you are buried under important work with a tight deadline? How excited were you to jump to their assistance, when you were already busy with something else? Probably not very.

Now multiply that by 10, and that is how your manager or executive team will respond to an idea that is presented at a time that doesn’t make any sense. A good idea presented at the wrong time is likely to fail. Focus is one of the keys to business success, and people are not excited about adopting ideas that look like distractions.

So if your team is focused on hiring, for example, and that is your top priority this quarter, any ideas for improvement in other areas will probably be disregarded.

Once you have presented an idea
and had it disregarded by your leader-
ship, it can be much more difficult to
get anyone to listen to it in the future.
They will be thinking, “Didn’t I already
say no to this? Why are we talking
about this again?”
Make sure your idea is worth the ef-
fort right now. The change must be
measurable and likely to result in a great
improvement for the organization.

And it goes without saying that raising any new idea and investing in its success should happen only when all of your regular work is done, and done well. No one will be receptive to your ideas if you are not already shining in the areas you are expected to work on.

3. The Right Way

At certain companies, great ideas succeed when they are presented as narratives. At other companies, slides are king.

Other leaders love data and numbers.

How you tell your story and pitch your idea matters.

While you may think, “A good idea is a good idea, right? Any smart person will be able to see that,” this is not

100% true. A person who relies on data
to make good decisions will not find
a hypothetical story about a customer
convincing. Someone who wants to see
slides might not connect with an idea
they just hear in a meeting.

Speak to people in their language; that is the only way to be sure they hear you.

Try to imagine every question each person will ask you (these will be different for every person; the finance department cares about different issues than the software engineers), and make sure you have an answer ready before they ask the question.

If you are not sure what style your leadership likes, think back to some recent meetings you have attended. How have the leaders expressed ideas themselves? That will give you a good guide to what they prefer and how they think.

Think also about other ideas that have been adopted recently. How did the person who proposed the idea convince the people in charge and the influencers? If you don’t know what the person did, ask. Odds are, people who get their ideas passed are influencers, too, and it is good to have a working relationship with them.

How do things get done where you work? Who doesn’t listen to you at work? Whom do they listen to? Hopefully this article has given you some direction on getting your ideas out there. Now it is time to go make them happen.