“We can turn on the hydrants of
data, and that’s great for developers
and great for a lot of companies, but
for the average person on the street, it
impacts them when they see an appli-
cation that is of utility to them,” says
Shadbolt, who cites the example of a
transit app that tells commuters when
the next bus will arrive. “So I have infor-
mation that has delivered an immedi-
ate decision-making benefit, and that’s
what people understand. It’s data
that’s turned into information that,
in turn, becomes knowledge because
you’re using it to take an action. It’s a
classic computer science view.”
Outreach remains a challenge, how-
ever, and critics often charge that Gov
2.0 empowers the already empowered,
such as the tech-savvy people who do
not need to be convinced that open
data can improve government. Yet
data advocates try to engage under-
served populations.
“There’s sometimes the percep-
tion that if you do a mobile app, you’re
hitting the wealthier members of the
community,” says Code for America’s
Pahlka. “But mobile is an incredibly
important strategy if you’re looking at
low-income communities.”
Pahlka cites a study by New York
City’s Department of Social Services,
which found that more than 80% of
the people who visited its facilities
were regular cellphone users, and that
35% of them owned smartphones.
SMS-based apps are another way to
broaden accessibility and adoption as
are targeted outreach campaigns. “It’s
not about a broad advertising cam-
paign for users that are already in the
know,” says Pahlka. “It’s about part-
nering with cities to reach the people
who need these services. If you’re tar-
geting users of social services, adver-
tise to them in the department during
the transactions.”
In spite of the progress that has
been made, changing government cul-
ture also remains a challenge. Due to
procurement processes and well-estab-
lished power structures, the efficient
release and management of data can
be difficult. “The instinct to protect
data generally comes from a place of
public service,” asserts Pahlka. “What
we try to do is illustrate that things
have changed, and that the benefits
outweigh the risks.”
Data.gov.uk now
offers more than
5,400 datasets,
including detailed
crime statistics,
government
spending data,
and health indicators
like hospital
infection rates.
In Boston, Code for America’s fellows tried in vain to persuade the city to
release data collected by public school
buses’ GPS devices. When winter hit
and multiple snowstorms stranded
many school buses, concerned parents overloaded schools with phone
calls asking about their children. “And
the fellows said, ‘It’s not hard for us to
write an app that puts this data on the
Web so parents can look it up themselves,’” says Pahlka. “Sometimes it’s
not enough to explain why you want the
data. You have to make it work for the
people in the system.”
Further Reading
Howard, A.
Gov 2.0 goes local, O’Reilly Radar, Oct. 15,
2010.
Lohr, S.
The age of big data, The New York Times,
Feb. 11, 2012.
Say, M.
Government plans open data push, The
Guardian, nov. 28, 2011.
Sterne, R.
Data-driven innovation: how open
government is transforming new York City,
O’Reilly Strata Conference, new York, n Y,
Sept. 22–3, 2011, http://www.youtube.com/
watch?v=nGyCLMwIld0.
Van Buskirk, E.
Sneak peek: Obama administration’s
redesigned Data.gov, Wired Epicenter, May
19, 2010.
Leah hoffmann is a technology writer based in brooklyn,
ny.
© 2012 aCM 0001-0782/12/06 $10.00
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