communications of the acm
Departments
News
Viewpoints

5;Editor’s;Letter Where Have All the Workshops Gone? By Moshe Y. Vardi

27;The;Business;of;Software Don’t Bring Me a Good Idea How to sell process changes. By Phillip G. Armour

6;Letters;To;The;Editor

To Change the World, Take a Chance

8;In;the;Virtual;Extension

9;ACM’s;FY10;Annual;Report

30;Law;and;Technology

Google Ad Words and European Trademark Law

Is Google violating trademark law by operating its Ad Words system? By Stefan Bechtold

14 BLOG@CACM

Smart Career Advice; Laptops as a Classroom Distraction

Jack Rosenberger shares Patty Azzarello’s life lessons about advancing in the workplace. Judy Robertson discusses students’ in-class usage of laptops.

33;Technology;Strategy;and;Management Reflections on the Toyota Debacle

A look in the rearview mirror reveals system and process blind spots.

By Michael A. Cusumano

23

16;CACM;Online

Scholarly Publishing Model Needs an Update By David Roman

17 Nonlinear Systems Made Easy Pablo Parrilo has discovered a new approach to convex optimization that creates order out of chaos in complex nonlinear systems.

By Gary Anthes

36 Viewpoint

Cloud Computing Privacy Concerns on Our Doorstep Privacy and confidentiality issues in cloud-based conference management systems reflect more universal themes.

By Mark D. Ryan

29 Calendar

117;Careers

20 The Touchy Subject of Haptics After more than 20 years of research and development, are haptic interfaces finally getting ready to enter the computing mainstream? By Alex Wright

Last;Byte

39 Interview

An Interview with Frances E. Allen Frances E. Allen, recipient of the 2006 ACM A.M. Turing Award, reflects on her career.

By Guy L. Steele Jr.

128;Q&A

A Journey of Discovery

Ed Lazowska discusses his heady undergraduate days at Brown University, teaching, eScience, and being chair of the Computing Community Consortium.

By Dennis McCafferty

23 India’s Elephantine Effort

An ambitious biometric ID project in the world’s second most populous nation aims to relieve poverty, but faces many hurdles. By Marina Krakovsky

25 EMET Prize and Other Awards Edward Felten, David Harel, Sarit Kraus, and others are honored for their contributions to computer science, technology, and electronic freedom and innovation.

By Jack Rosenberger

The Ephemeral Legion:
Producing an Expert Cyber-Security
Work Force from Thin Air
Seeking to improve the educational
mechanisms for efficiently
training large numbers of
information security workers.
By Michael E. Locasto, Anup K. Ghosh,
Sushil Jajodia, and Angelos Stavrou

Association for Computing Machinery Advancing Computing as a Science & Profession