technologies?
Big pharmaceutical company: “Too
early to tell, way too early”;
Global chemicals company: “
Suspicious of trade-offs between ‘fun’ and
‘productivity’”;
National real-estate and mortgage
company: “Who the hell knows?”;
Global IT company: “People seem
to like them, but I don’t know the real
impact”; and
Large financial services company:
“We are hopeful.”
˲ • How would you quantify the impact in knowledge management,
rapid application development, customer relationship management, collaboration, communication, innovation and training?
Big pharmaceutical company. “
Collaboration and communication is
where the action is; this is the real
impact we’re seeing at this point;
plus, there’s a lot of user acceptance
of wikis, blogs, and social networks;
we’re getting more formal with KM
where wikis and blogs are being used
to codify information and vet decisions; only doing a little with RAD and
mashups, but that will come in time;
same with CRM, where we plan to use
the tools to better communicate with
customers and suppliers; wikis are
emerging as training tools; not too
much yet with innovation; a little worried about crowdsourcing outside the
firewall”;
Global chemicals company. “Wikis
and blogs have changed the way we
communicate: they’re easy and fast,
and everyone can participate; KM is
fast following improved communications and collaboration; the IT team
is crazy about mashups; they are able
to build applications very quickly for
the business, so I’d say RAD has improved; CRM with external customers
and suppliers is behind the other applications; we’re a little leery of working outside the firewall with these
tools; training is a natural; we’re using wikis, blogs, and podcasts for
training, with good results; still nothing with virtual worlds or crowdsourcing, a little too ‘out there’ for us”;
National real estate and mortgage
company. “We’re all over these tools
for data and content management;
RSS filters are used internally and
externally, and we tag everything for
better search and access; communi-
cation and collaboration are obvious
beneficiaries of the tool use; CRM
is our next application, where RSS
and other content will be provided
to our customers; virtual worlds are
not there for us yet, but we like wi-
kis, blogs, and podcasts for training;
they are cheaper and faster than hir-
ing a training company; innovation is
happening inside the company with
crowdsourcing and blogs”;
Table 1. Web 2.0 technology deployment.
Which Web 2.0 technologies have you deployed?
(Please select all that apply.)
Wikis
Internal
employee blogs
External customer
blogs
rSS filters
Folksonomies/
content
management
mashups
virtual worlds
Internal
crowdsourcing
External
crowdsourcing
Internal social
networks
External social
networks
None
other (please
specify):
Response
Percent
Response
Total
62.2% 61
48.0% 47
20.4%
20
32.7%
21.4%
32
21
11.2%
1.0%
6.1%
11
1
6
4.1%
4
25.5%
25
17.3%
17
22.4%
5.1%
22
5
Table 2. overall expectations.
how would you rate your expectations about the contribution that
Web 2.0 technologies would make to productivity and management?
high
medium
low
None at all
Response
Percent
Response
Total
23.7% 18
55.3% 42
21.1% 16
0% 0