Wikis Blogs rSS Filters Folksonomies mashups Podcasts Crowdsourcing Social Networks virtual Worlds

Knowledge Management Rapid Application Development Customer Relationship Management Collaboration and Communication Innovation Training

 

corporate productivity and manage-ment.Ga rtner Group (http://www. gartner.com), Forrester Research ( http://www.forrester.com), IDC ( http://www.idc.com), and the Cutter Consortium ( http://www.cutter.com) report that Web 2.0 technologies are rapidly making their way into corporate technology infrastructures and architectures. But the way they are used and the impact they are having have not been reported in a systematic way.

My research posed the following questions to managers and executives:

˲ • What good is Web 2.0 technology to your company?;

˲ • What problems might Web 2.0 technology solve?;

Knowledge management rapid Application development Customer relationship management Collaboration and Communication Innovation Training Ability to Share Knowledge Ability to retrieve Knowledge Ability to organize Knowledge Ability to leverage Knowledge Ability to modify Applications Faster Ability to develop Applications Faster Ability to Support Applications Easier Ability to Improve requirements modeling Ability to mine Customer data Effectively Ability to “Touch” more Customers differently Ability to Solicit Customer Insights and Concerns Ability to Communicate with Customers more Effectively Ability to Coordinate discussions Ability to reach more People Faster Ability to Synchronize Projects and Tasks Ability to Audit Communications Streams Ability to Syndicate Innovation Ability to Improve Successful hit rates Ability to Increase Innovation Initiatives Ability to Productize more Cost-Effectively Ability to Support Traditional Training Ability to modify/Evolve Training Content Ability to Support Asynchronous Training Ability to Codify and distribute Training Content

 

˲ • How can we use the technology to save or make money?; and

˲ • What are the best ways to exploit the technology without complicating existing infrastructures and architectures?

Research objectives included:

˲ • Understand which Web 2.0 tools and techniques are most likely to improve corporate productivity and management;

˲ • Identify how Web 2.0 tools and techniques can be used to enhance corporate productivity and management; and

˲ • Measure impact via collection of interview, direct observational, and survey data.

Questions addressed included:

˲ • Can wikis, blogs, RSS filters, and
folksonomies help companies im-
prove their knowledge management?;