Wikis
Blogs
rSS Filters
Folksonomies
mashups
Podcasts
Crowdsourcing
Social Networks
virtual Worlds
Knowledge Management
Rapid Application Development
Customer Relationship Management
Collaboration and Communication
Innovation
Training
corporate productivity and manage-ment.Ga rtner Group (http://www.
gartner.com), Forrester Research
( http://www.forrester.com), IDC
( http://www.idc.com), and the Cutter
Consortium ( http://www.cutter.com)
report that Web 2.0 technologies are
rapidly making their way into corporate technology infrastructures and
architectures. But the way they are
used and the impact they are having
have not been reported in a systematic way.
My research posed the following
questions to managers and executives:
˲ • What good is Web 2.0 technology
to your company?;
˲ • What problems might Web 2.0
technology solve?;
Knowledge management
rapid Application development
Customer relationship management
Collaboration and Communication
Innovation
Training
Ability to Share Knowledge
Ability to retrieve Knowledge
Ability to organize Knowledge
Ability to leverage Knowledge
Ability to modify Applications Faster
Ability to develop Applications Faster
Ability to Support Applications Easier
Ability to Improve requirements modeling
Ability to mine Customer data Effectively
Ability to “Touch” more Customers differently
Ability to Solicit Customer Insights and
Concerns
Ability to Communicate with Customers more
Effectively
Ability to Coordinate discussions
Ability to reach more People Faster
Ability to Synchronize Projects and Tasks
Ability to Audit Communications Streams
Ability to Syndicate Innovation
Ability to Improve Successful hit rates
Ability to Increase Innovation Initiatives
Ability to Productize more Cost-Effectively
Ability to Support Traditional Training
Ability to modify/Evolve Training Content
Ability to Support Asynchronous Training
Ability to Codify and distribute Training Content
˲ • How can we use the technology to
save or make money?; and
˲ • What are the best ways to exploit
the technology without complicating
existing infrastructures and architectures?
Research objectives included:
˲ • Understand which Web 2.0 tools
and techniques are most likely to
improve corporate productivity and
management;
˲ • Identify how Web 2.0 tools and
techniques can be used to enhance
corporate productivity and management; and
˲ • Measure impact via collection of
interview, direct observational, and
survey data.
Questions addressed included:
˲ • Can wikis, blogs, RSS filters, and
folksonomies help companies im-
prove their knowledge management?;