CACM_TACCESS_one-third_page_vertical:Layout 1 6/9/09 1:04 PM Page 1FORUM THE BUSINESS OF UX
It’s far easier to destroy than to
build. In 2010 a blogger had a critical
email exchange with Steve Jobs, who
ended the discussion by saying, “By
the way, what have you done that’s
so great? Do you create anything, or
just criticize others [sic] work and
belittle their motivations?” Don’t
confuse the ability to critique with
the ability to create. It isn’t the same
important (i.e., boss/client), you need
to deal with it constructively.
(unless you’re someone like Roger
Ebert or some other highly talented
Don’t make your disruption
someone else’s problem. You want
it to entice and rally others, not
repel them. Don’t throw figurative
grenades at people who are just trying
to work. Don’t practice albatross
management—flying above it all,
making lots of noise, swooping down
to poop on things, and then flying
away from the mess. Instead of being
disruptive, do the following:
You don’t have to be the hero of the
change. This is difficult, since part of
the “be disruptive” manifesto is its hero
syndrome. We are human; we have egos.
• Create fertile ground
• Recruit others to fight with you
• Hustle and do the hard work.
This quarterly publication is a
quarterly journal that publishes
refereed articles addressing issues
of computing as it impacts the
lives of people with disabilities.
The journal will be of particular
interest to SIGACCESS members
and delegates to its affiliated
conference (i.e., ASSETS), as well
as other international accessibility
Learn to manage yours. ( When you
figure that out, please let me know how
you did it.)
More people could benefit from
training in effective communication.
Apply the design process to the
communication strategy as well.
Don’t confuse different with
better. Sometimes different is worse
or has already been discarded for
good reasons you simply don’t know.
What is its goal—to inform, to
drive a decision, or what? Who’s
the audience, and what do they
already know versus need to know?
Sometimes different is better, but
not everyone may agree, or it may be
threatening to someone. This may
be unreasonable, but if it’s someone
Good design work is necessary but
often not sufficient; to take root
and flourish, the work must land on
Figure 1. Just a few of the online comments regarding the Trial of Skill.