The Design of Serendipity
Is Not by Chance
Liz Danzico
School of Visual Arts | liz@bobulate.com
as Everyware, Shaping Things, and
Digital Ground, we have manifestos for moving forward in these
spaces. What role will serendipity
play as the layers have the ability to grow increasingly specific,
while the possibilities grow with
increasing disorder?
[ 1] McGuirk, J. “The
Urban Age: How Cities
Became Our Greatest
Design Challenge
Yet.” The Guardian.
29 March 2010; http://
www.guardian.co.uk/
artanddesign/2010/
mar/29/urban-age-
cities-design/
Chance leads to the possibility
of new behaviors, new patterns,
new ideas, and new structures.
It allows people to change their
behavior in response to context,
in the moment, however fleeting.
How might we help recapture
serendipitous moments by helping coordinate chance? And what
is the role of technology and
interaction design? As the power
that citizens have with their
media grows, so must we grow
opportunities for creative exploration, new ideas, and chance
encounters.
September + October 2010
[ 2] “The Meanings
of ‘Serendip’”; http://
serendip.brynmawr.edu/
serendip/ about.html/
interactions
Technology can aid efficiency—
it can prevent us from getting
lost, make locating the nearest
restaurant easy, help us avoid
inconvenient traffic, and eliminate the wait time between physicians and patients. Yet aided
by apps and served by services,
we leave little up to chance. We
seek out the specific. We cut out
needless words. We know that
less is more. And therefore, we’ve
adopted technology to aid us.
But we know that with this
efficiency may come drawbacks:
People may be less exposed to
chance or less inclined to try new
things; behavior may be planned
such that there are no discoveries or surprises. Technology may
be increasing the opportunity for
specificity, but is it decreasing
our chances for serendipity?
Half of humanity now lives
in cities, and in two decades,
nearly 60 percent of the world’s
population will be urban dwellers [ 1]. Cities are not only growing in size and population, but
their very interface is changing.
They’re being layered with information so we can search, sort,
and archive data in a way that
makes them endlessly exact. On
the other hand, with this exactitude something may be lost.
With more people in urban
places than ever before, something else has occurred: Space
is a mixture of physical and
digital spaces. With guides such
From Serendip to the Present
The term “serendipity” dates
back 250 years to a somewhat
storied beginning. Horace
Wadpole, English writer and poli-
tician, committed the word to
paper in reference to a fairy tale,
“The Three Princes of Serendip.”
In a 1754 letter, Wadpole coined
the term when he described the
three princes’ adventures near
Serendip: “As their highnesses
travelled, they were always mak-
ing discoveries, by accident and
sagacity, of things which they
were not in quest of” [ 2]. Falling
somewhere between accidental
and sagacity, serendipity is syn-
onymous with neither one nor
the other, perhaps closest only to
“chance encounters.”
Chance encounters, by
chance, are often present in
discovery. Whether they’re
attributed to Columbus’s dis-
covery of America, Newton’s
naming of gravity, or Nobel’s
discovery of dynamite, in travel,
medicine, science, technology,
and inventions, serendipity
is often cited as a key factor
in the success of the new.
By Accident
New ideas, specifically in the
area of invention, are commonly
inspired by chance encounters.
In 1948 Swiss inventor George de
Mestral, returning from a walk
through the Alpine with his dog,
noticed the cockleburs that were
stuck to his dog’s coat and his
own pant legs. When he returned
home to study the burs under a
microscope, he found the surface
contained tiny sticking mechanisms. At the time, he hadn’t
been consciously planning to
invent such a device, but the bur
construction reminded him of an
alternative for fastening clothing. He had, as it happens, just
recently been annoyed by a stuck
zipper on his wife’s dress. It took
six years to work out the details,
but in 1957 Velco was patented—
a portmanteau of the French