Social Interaction Design
The rapidly evolving world of social interaction design
drives toward humanitarian benefits, not profit.

COVER STORY

6 Catalyzing a Perfect Storm:
Mobile Phone-Based
HIV-Prevention Behavioral
Intervention
Woodrow W. Winchester, III
Project Masiluleke
Robert Fabricant

FEATURE

13 The Invisible User
Mark Matthews, Gavin Doherty

UNDER DEVELOPMENT

20 Encountering Development
Ethnographically
Nithya Sambasivan, Nimmi Rangaswamy,
Kentaro Toyama, Bonnie Nardi

SUSTAINABLY OURS

24 Small Change, Big Result
Kristin Hanks, Larry Riss, Steve Schunk,
Eli Blevis

• PAGE 37

Thoughtful Theory of Humanity
The theory of interaction design is a theory of human
behavior; these pieces explore the philosophical
underpinnings of our work.
FEATURE
28 Reflections on
Representation as Response
Kirsten Boehner
FEATURE
33 Implications of User
Choice: The Cultural Logic of
“MySpace or Facebook?”
danah boyd
FEATURE
37 Data, Design, and
Soulful Experience
Uday Gajendar

FEATURE

42 People-centered Innovation
or Culture Evolution?
Michele Visciola

• ON THE COVER: Images of AIDS quilts serve as the backdrop for a photo mosaic representing communication. Image created by James Gottfried | www.CreatiVideos.com