samples can be produced on a
desktop printer and used without adjustments.
Ballot samples—including
optical scan ballots, full-face
DRE ballots (all options visible
on a single screen), and rolling
DRE ballots (touchscreens)—
articulate design systems for
election information (
jurisdiction, election type, date), ballot
instructions, ballot navigation,
and ballot questions (contests,
retentions, measures). The
optical-scan specifications are
and interaction design and
are tailored to address recurring issues found in election
materials. For instance, across
election media, well-designed
artifacts should feature: legible text; clear and simple language; support for process and
navigation; and functional use
of images, color and contrast,
and elements of hierarchy.
Ideally, all these recommendations would be followed, but
given the constraints, election
officials might make tangible
For instance, as in other
design projects, it is important
to develop relationships with
and understand the objectives
of all production stakeholders in advance of the election
production cycle. In elections,
key stakeholders may include
government officials, voting
equipment manufacturers,
printers, writers, designers, and
legislators.
It may also be necessary to
advocate that election production plans be adjusted to
applicable to other paper ballot
formats, such as absentee and
emergency. The DRE designs
address language selection,
completion indicators, and
onscreen help. (To view samples
of the recommended ballot
designs, visit http://interac-
tions.acm.org/content/?p=1280.)
improvements by initially working with one or two.
September + October 2009
interactions
The Solution: Design Principles
Design for Democracy and the
EAC identified the election
design best practices that both
inform the provided samples
and may be applied to other
materials. They echo general
best practices in information
The Solution:
Design Process Guidance
Without an adequate planning and development process,
including the appropriate sub-ject-matter experts, it would be
difficult to apply the best practices and samples toward ballot
reform in particular. Design
for Democracy and the EAC
were compelled to go beyond
the design artifacts themselves
and offer recommendations
regarding design process and
contributors.
include the appropriate contributors, steps, and realistic
timelines. Plans should take
into account the fact that voting does not start and end on
Election Day with ballots and
informational materials, but
comprises many voter touchpoints and modes of interaction; voter-education and poll-worker training materials may
be impacted by decisions made
about polling-place materials
and ballots, and vice versa.
Election design contributors such as simple-language
experts, information designers,
interaction designers, usability