Who Can You Trust?
From advertising, to your socks, to others,
and even to yourself, these pieces examine the role
of trust in the new world of experiences.

Ps AND Qs

32 On Trusting Your Socks
to Find Each Other
Elizabeth F. Churchill

COVER STORY

37 The Counterfeit You
Hunter Whitney
FEATURE
41 Identity Theft and the
Challenges of Caring for
Your Virtual Self
Jennifer Whitson
FEATURE
46 The Ambient Mirror:
Creating a Digital Self-image
Through Pervasive Technologies
Dimitris Grammenos

TRUE TALES

52 Interacting
With Advertising
Steve Portigal

Looking Ahead
These articles consider the future and
the manner in which we shape it.

FEATURE

54 Taking a Broader View
of the Human Experience
Mark Vanderbeeken

SUSTAINABLY OURS 58 Food, Dude

Eli Blevis, Susan Coleman Morse

FEATURE

63 Research Strategies
for Future Planning
Colleen Murray

UNDER DEVELOPMENT

67 Electronic Tablecloths
and the Developing World
Gary Marsden
FEATURE
70 Neuroscience and the
Future of Human-Computer
Interaction
Brad S. Minnery, Michael S. Fine
(P)REVIEW
76 Doing Business by Design
Alex Wright

INTERACTIONS CAFE

80 On the Relevance of
Theory to Practitioners…
Jon Kolko, Richard Anderson

March + April 2009

http:// interactions.acm.org