once told me: “You are your own
worst critic. Nobody is harder
on you than you.” He was right.
Many times throughout my life,
I have come face to face with
my own worst enemy. I see her
every time I look in the mirror.
I quickly realized that silencing that inner critic would be
quite possibly the biggest and
most daunting part of this project. If I kept my ideas to myself,
I would be alone to contend with
that critical voice. I decided to
share these ideas in a public
forum instead of leaving them
to the brutality of my internal
judge and jury.
My inner critic was quickly
tempered by the encouragement of the people who followed
me on this journey. People who
read my blog emailed me and
cheered me on with their words
of encouragement. My inner
critic lost power when people
told me I had inspired them.
With support and encouragement, I found my voice and the
courage to use it.
More important, my ideas
served as a bridge for connecting me with people who share
my interests and passions. In
sharing my ideas and point of
view, I connected with a tribe
of people interested in nurturing, supporting, and celebrating
ideas about mobile user experience. This project allowed me to
become part of that conversation and part of that tribe.
Plus, the ideas just got better. Sharing my ideas with the
world gave them a life of their
own. They were free to connect with other ideas and were
incorporated into a host of
other conversations. Even when
people disagreed with a concept
or an opinion, it started a con-
versation. Ideas get better with
debate and when others are able
to build upon them. 90 in 90
became less about authorship
and “my ideas” and more about
contributing to a community
of thought. 90 in 90 allowed me
to connect to something bigger
than myself.
90 in 90 started out as an
exercise in creative recovery.
When I started, I didn’t know
where it would end. I just had
faith that in the practice of
doing something every day,
something good would happen.
And it did. I went on a creative
journey and created a body of
work that reflects aspects of
the mobile user experience that
I believe are important and
emergent. I also learned loads
about myself as a person and as
a designer.
When people ask me what
others can learn from this project, I come back to the reasons
why people take journeys of
any kind. Journeys allow us to
explore; they allow us to discover. They can be arduous at
times, and full of surprises and
fun at other times. Most important, journeys provide us with
an understanding of ourselves
and our relationship to the
world. The journeys themselves
are often the least difficult part;
more often it’s finding the courage to start.
I started by taking it one day
at a time.
Renewed Engagement
with the World
In the process of coming up with
an idea about mobile experience every day for 90 days, I
started thinking about where
inspiration comes from. It would
seem it came from anywhere
and everywhere. Admittedly
and obviously, a lot of the ideas
were born from firsthand experiences in mobile contexts—
waiting for the bus, walking
down the street, sitting in an
airport. But inspiration also
comes from unexpected places.
I was inspired by architecture,
kelp forests at the Monterey Bay
Aquarium, my niece. I never
knew when inspiration would
strike, and I quickly learned that
I needed to be completely open
to the world—to the people and
places around me—and then
inspiration would follow.
This process has allowed me
to forge a different relationship
to the people, places, and things
that touch my daily life. I feel
more engaged with the world
because I see it and rely on it
as a source of inspiration. This
process has also opened me up
to new people and new conversations. I’ve become actively
engaged with my neighborhood, the city, and with nature.
I’ve become a more observant,
empathetic, and patient person. It has made me a better
designer.
ABOUT THE AUTHOR
Rachel Hinman is a mobile
experience design director
for Adaptive Path, a user
experience and design firm
based in San Francisco,
California. She is the creative force behind
the “90 Mobiles in 90 Days project” and a
recognized thought leader in the mobile
user experience field. She speaks frequently on the topic of mobile research, design,
and strategy and publishes her point of
view on mobile user experience on the
Adaptive Path website and Business Week.
January + February 2009
DOI: 10.1145/1456202.1456205
© 2009 ACM 1072-5220/09/0100 $5.00