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The Changing Relationships
Between Producers and Consumers
Technology has changed the power hierarchy between
the producers of content, artifacts, and culture, and
consumers. This collection of articles explores these
new relationships.

COVER s TORY

6 Changing Energy Use
through Design
James Pierce, David Roedl

ON MODELING

13 Learning Curves for Design
Hugh Dubberly
FEATURE
17 Organic Digital Marketing 2.0
Conor Brady
FEATURE
22 Mashing Up the Marketing Mix:
Introducing the 6th P…Play
Michael Graber

FEATURE

26 Knowledge Architecture
that Facilitates Trust and
Collaboration

Xanthe Matychak

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 oN THE CoVER: The Die Electric Cork Outlet Plug, courtesy of Amron Experimental, Inc. Used with permission.

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