Designed to Include
Mark Baskinger
Carnegie Mellon University | mbasking@andrew.cmu.edu
With the baby-boomer population approaching
mature adulthood, there is an increasing buzz
about universal design for everyday objects. The
year 2014 is very significant, as the last baby
boomer will turn 50, with the upper tier of this
generation turning 68. So many companies are
actively pursuing new product-development initiatives that appeal to broad audiences and specifically address the multitude of issues we may experience with aging. Through these inclusive strategies, we may find an increasing array of products
that are easy to use, understandable, functional,
and relevant. If companies are successful, we may
no longer see the stigmatizing, clinical, overly
techno-mechanical product forms that speak to
the disabilities of elders and special-needs populations. Instead, we may find accessible, inviting,
attractive forms that transparently imbed assistive
features and prove to be widely accepted.
As a designer who started in communication
(graphic) design and branched out into industrial
(product) design through graduate studies and
professional work, I view all designed artifacts as
embodiments of communication that act as catalysts to enhance human experiences with systems,
environments, ideas, information, and with each
other. It is in this space that I find a very exciting
future for product forms that are useful, usable,
and desirable, but also intuitive, informative, and
inclusive. In this forum, I will introduce three
recent research projects that touch upon some
inclusive design strategies.
Inclusive Futures: The GE “Autonomy” Project
The ubiquity of major appliances affords an
opportunity for a socially responsive change in
thinking to address issues of design usability
for the aging population. By focusing on the
abilities of various populations rather than the
disabilities that make them different, an inclusive
The Strikezone
concept defines
an optimal vertical
workspace to place
most activity and
interaction within
a range that limits
excessive bending
and reaching for
most adults.
Optimal Reach Area: 17” - 63”
Strike Zone: 28” - 54“