On The Language of Interactions Interaction design deals with the nuances of human discourse: spoken, visual, and semantic. Here we explore the nature of dialogue between people and technology.

Key Process, Management &
Organizational Interactions
Much of our interactions work is grounded in the
reality of organizations: large enterprises, small
businesses, and academia. These articles investigate
the relationship between process, management, and
those organizations.

Ps AND Qs
6 What’s In a Name?
Idioms, Metaphors, and Design
Elizabeth Churchill
COVER STORY
28 Toward a Model of Innovation
Hugh Dubberly
OK/CANCEL
9 Being Popular
Tom Chi, Kevin Cheng
FEATURE
38 The Business of Customer
Experience: Lessons Learned
at Wells Fargo
Secil Watson
FEATURE
11 Primal Interactions
Alex Wright
(P)REVIEW
13 Glut: Mastering Information
Through the Ages by Alex Wright
Reviewed By Fred Sampson
(P)REVIEW
44 Design Education for Business
and Engineering Management
Students: A New Approach
Terry Winograd
FEATURE
15 Realizing the Vision of Mobile
Spatial Interaction
Peter Froehlich, Lynne Baillie,
Rainer Simon
FEATURE
46 Designing for Disagreement
Paul Burke

January + February 2008

FEATURE
19 The Linguistic Command Line
Aza Raskin
THAT’S ENTERTAINMENT
52 Halo 3: The Theory and
Practice of a Research-Design
Partnership
Dennis Wixon, Randy Pagulayan

23 Understanding Convergence Stefana Broadbent, Valerie Bauwens