said founder Shira Sarid, an experienced entrepreneur, venture capitalist,
and a mom.
Campus For Moms provides a unique
opportunity for women to overcome
some of the barriers they face in the
tech community. The packed agenda
includes a lot of information and tools
needed by anyone who wants to launch
a tech startup, and the setting fosters
the creation of a large professional and
support network. The content includes
finance, legal, business plans, raising
capital, recruiting, user interface, mobile platforms, presentation skills, and
inspiration sessions. A diverse set of
speakers exposes the women to plenty
of role models: some women, some
men, some parents, some single, some
experienced and some taking their first
steps in the entrepreneurship world.
However the atmosphere is informal
Many words have been written about the underrepresentation of women in technology in general, and in tech entrepreneurship in particular. But while there are many different projects out there trying to attract more women to computer science, it’s much more rare to see women encouraged to become tech entrepreneurs.
It is uncommon to see women founding and leading tech startups for many reasons:
with babies crawling on the ground,
which enables speakers to get more
personal and share the less glamor-
ous aspects of their stories, and allows
participants to really identify with the
“I think in general women are looking for more structured, stable, and
secure careers. Entrepreneurship lacks
all these three. The goal of Campus For
Moms is to help the women gain the
basic tools and hear how other women
did it, with the hope it will provide them
with some of the structure and on the
other hand show them that the other
advantages of entrepreneurship are
worth it,” Shira explained.
The unique thing about the program
is its target audience is women on ma-
ternity leave, and the workshop is set
up so that they can come in with their
babies. In Israel, women are granted
professional networks, risk aversion,
and less access to professional resourc-
es (tools and knowledge). The average
age for tech entrepeneurship coincides
more or less with the age when many
women are having children.
WHAT IS CAMPUS FOR MOMS?
Motivated by the underrepresentation
of women in tech entrepreneurship and
determined to make a change, Yaza-miyot—a networking group for Israeli
women entrepreneurs—in partnership
with Google Israel, founded Campus
“The goal was to enable women to
truly leverage their maternity leave,
learn with their babies and get inspired.
The program is obviously open for everyone (even men) but the unique part
is that for the first time, babies are not
just allowed, they are very welcome,”
Having a baby and taking a new start. A program for women
on maternity leave, teaches them how to give birth to a startup.
By Liron Lifshitz-Yadin and Daniela Raijman-Aharonov
Campus for Moms:
An ingenious idea
for moms with ideas