“I would love to do a startup, but I don’t have any ideas.”
I started my career working in big companies but
always dreamed of starting my own. I would read
online forums and articles about successful
entrepreneurs. I was enamored with the idea of doing
a startup. The problem was I didn’t have any ideas.
Fast forward 10 years and I have so
many ideas that choosing the right
one is the challenge. I am constantly
coming up with ideas and opportunities that could turn into a product, or
a whole company. There is no shortage
of things that I could do.
The key is you have to learn to think
like an entrepreneur.
At this point, you might be think-
ing, “But I am a software engineer
and happy in my role; why do I need
to think like an entrepreneur?” Even
if you don’t see yourself doing a start-
up with one idea, being able to come
up with new ideas (especially good
ones!) will make you even better at
your current job.
As a programmer, most of your time
is probably spent understanding the
technical nuances of what you are cre-
ating. As you grow in your career and
experience, however, you are expected
to contribute more than just code.
For example, if you work on a prod-
uct, you may have the chance to col-
laborate with its designers to create a
new customer experience. When there
are bugs or issues, your time is spent
diagnosing the symptoms to find root
problems and exploring options that
may serve as possible solutions. As you
Article development led by
Think like an entrepreneur.
BY KATE MATSUDAIRA