the Difference
Many successful programs work to enrich women’s experiences with computing. For example, CRA-W offers a
host of professional development programs that spark women’s interest and
skills in research careers. In addition to
building women’s sense of belonging
to a community, mentoring and peer
support are hallmarks of programs like
ACM-W student chapters, ABI’s Grace
Hopper Celebration of Women in Computing, the regional Celebrations of
Women in Computing, and the NCWIT
Award for Aspirations in Computing.
The Pacesetters program is the first
of its kind where organizations come
together, work across corporate and
academic organizational boundaries,
and identify effective ways to recruit
or retain a specific number of technical women, all within an aggressive timeframe and holding shared
accountability to themselves and the
public for achieving a common quantifiable goal.
how the Program Works
Pacesetters combine top-down and
bottom-up approaches for progress
based on both research findings about
organizational change and observations of what works for NCWIT members. 1–6 Each Pacesetters organization
must have meaningful participation by
executive leaders who work top-down,
and change leaders who work bottom-up. Together they build internal teams,
Pacesetters organizations include:
˲ aT&T
˲ a TLas institute
˲ Bank of america
˲ Boehringer ingelheim
˲ Cal Poly at san Luis Obispo
˲ Carnegie mellon
˲ Georgia Tech
˲ Google
˲ iBm
˲ indiana University Bloomington
˲ intel
˲ microsoft
˲ Pfizer
˲ Qualcomm
˲ santa Clara University
˲ UC irvine
˲ UC santa Cruz
˲ University of Colorado Boulder
˲ The University of Texas at austin
˲ University of virginia
˲ University of Washington
˲ villanova University
˲ virginia Tech
develop and fund the needed programs, and share their results.
This program design has several advantages. Executive leaders actively engage and can influence people, policy,
and resources within the organization,
while providing visible endorsement.
Change leaders complement these executive efforts by building out an extended team, including people in a variety of key roles across the organization.
Together they develop a broadly shared
vision that takes into account group
norms and specialized knowledge.
This results in a set of organizational
approaches for collectively reaching a
quantified overall goal of more women
added to the technical talent pool.
Pacesetters’ approaches include actively recruiting graduate and undergraduate students; retaining them in
the major through curricular, pedagogical, and community innovations; developing and raising awareness of mid-career options; and fostering technical
innovation by facilitating women’s contributions. For the most part, approaches rest on research-informed promising
practices that are tailored to the particular conditions at a Pacesetters organization. Early evaluation shows tangible
value in building this type of Pacesetters
learning community around a shared
and urgent goal (see http://www.ncwit.
org/ work.pacesetters.html).
NCWIT hosts annual Pacesetters
Roundtables that bring executive leaders face to face with team change leaders from each of the 24 participating
organizations for focused working
sessions. The momentum generated
by the roundtables is further spurred
through NCWIT’s leadership visits
with each Pacesetters organizations’
executives or deans to discuss their
specific approach, leverage NCWIT
and other research-based interventions, and encourage an accelerated
pace for change.
organizational Results
Pacesetters use innovative change
strategies to reach their goal. Some
specific examples include:
˲ UT Austin developed an “in-reach”
strategy to target undeclared fresh-
man women already on campus. They
doubled the number of new female
students in one year by requesting 40
slots for focused recruiting, targeting
students from the First Bytes summer
camp, providing faculty and student
mentoring for new freshman women,
and offering NSF scholarships to se-
lected freshmen women.
national Results
Pacesetters set a goal of recruiting or
retaining 1,000 technical women in the
U.S. computing work force by 2012 and
reported 568 Net New Women in May