coMMuNicAtioNs;of;the;AcM
Departments

5 ACM Europe Council Chair’s Letter

Revisiting ACM Europe

By Fabrizio Gagliardi

6 Letters To The Editor

Credit Non-Anonymous Reviewers with a Name

News Viewpoints 19

24 Economic and Business Dimensions

Incentive Auctions

Reallocating valuable wireless spectrum can generate billions of dollars in revenue to the U. S.

federal government while also benefiting consumers.

By Gregory Rosston

10 BLOG@CACM

Researchers’ Big Data Crisis;

Understanding Design and Functionality

Michael Stonebraker issues a call to arms about research groups’ data-management problems.

Jason Hong discusses the nature of functionality with respect to design.

27 Education

Peer Instruction: A Teaching Method to Foster Deep Understanding

How the computing education community can learn from physics education.

By Beth Simon and Quintin Cutts

37 Calendar

122 Careers

13 The Science of Better Science Researchers are exploring networked computational analysis, formal classification, and topic modeling to better identify relevant scientists, ideas, and trends.

By Gregory Goth

Last Byte

16 The War Against Botnets Increasingly sophisticated botnets have emerged during the last several years. However, security researchers, businesses, and governments are attacking botnets from a number of different angles—and sometimes winning.

By Samuel Greengard

30 Inside Risks

Yet Another Technology Cusp: Confusion, Vendor Wars, and Opportunities Considering the unexpected risks associated with seemingly minor technological changes. By Donald A. Norman

128 Puzzled

Where Sets Meet (Venn Diagrams) By Peter Winkler

33 Kode Vicious

Wanton Acts of Debuggery Keep your debug messages clear, useful, and not annoying.

By George V. Neville-Neil

19 The Social Life of Robots Researchers are trying to build robots capable of working together with minimal human supervision.

But will they ever learn to get along? By Alex Wright

35 Privacy and Security

Emotion and Security

Examining the role of human emotional response in making complex security-related decisions. By Rose McDermott

23 ACM Fellows Inducted

Forty-six men and women are recognized as 2011 ACM Fellows.

Association for Computing Machinery Advancing Computing as a Science & Profession

38 Viewpoint

What Have We Learned About Software Engineering?

Upon closer examination, everything old appears to be new again in the realm of software engineering. By Marvin V. Zelkowitz

Photogra Ph courtesy of reid simmons