the future Web
a more pervasive
and intuitive user
content or services
specific to the
most cases was not compiled for the
purpose of matchmaking, making the
effective organization of it a challenge
that Stanton says is unique to the company. One aspect of this challenge, in
particular, is replacing existing multi-select fields by using semantic data relationships from narrative fields.
According to Stanton, Bintro’s goal
is not only to demonstrate the use of
Web 3.0 technologies today, but also
to build an engine for powering other
Web 3.0 apps in the future. “Web 3.0
is all about personalization,” he says.
“Instead of simply looking at the user
as an eyeball, Web 3.0 aims to look
at the user as an engaged personality
with multiple facets from which the
context of a user’s statement can draw
a better result.”
Lassila points to this type of highly
customized user experience as an on-
going challenge at Nokia. “This is good
for the users, but I am not entirely con-
vinced how sustainable this is, as the
implementation part becomes more
and more difficult,” according to Las-
sila. Still, he says Semantic Web tech-
nologies hold great promise, particu-
larly in situations in which users might
require useful information from mul-
tiple data sources. “There are plenty of
existing opportunities for clever data
management,” he says.
Berners-Lee, T., Hendler, J., and Lassila, O.
The Semantic Web. Scientific American 284,
5, May 2001.
Web 2.0 Evolution into The Intelligent Web
3.0, Emereo Publishing, Brisbane, Australia,
Web 3.0 emerging. Computer 42, 1, January
Shadbolt, N., Berners-Lee, T., and Hall, W.
The Semantic Web revisited. Intelligent
Systems 21, 3, May 2006.
Warren, P., Davies, J., and Brown, D.
The Semantic Web: from vision to reality.
ICT Futures: Delivering Pervasive, Real-time
and Secure Services, John Wiley & Sons,
hoboken, nJ, 2008.
based in Los Angeles, Kirk L. Kroeker is a freelance
editor and writer specializing in science and technology.
© 2010 ACM 0001-0782/10/0300 $10.00
Bell Labs to Reduce Networks’ Energy Usage
Could today’s communications
networks be 1,000 times more
energy efficient? bell Labs
thinks so, and has launched
a global consortium, Green
touch, which aims to make
networks 1,000 times more
energy efficient than they are
“a thousand-fold reduction
is roughly equivalent to being
able to power the world’s
including the internet, for three
years using the same amount of
energy that it currently takes to
run them for a single day,” bell
Labs said in a statement.
potential to be 10,000 times
more energy efficient than they
presently are. “a concerted effort
to bring energy efficiency closer
to these theoretical limits would
not only shrink the estimated 2%
of the world’s carbon emissions
iCt contributes directly, but
also lower the 98% contributed
by all the other sectors touched
directly and indirectly by iCt,”
according to bell Labs.
the Green touch consortium
will explore the fundamental
properties of communication
networks and technologies—
optical, wireless, electronics,
processing, routing, and
architecture—and study their
physical limits by applying
established formulas such as
For more information, visit