publisher’s corner
DOI: 10.1145/1400181.1400183
Scott E. Delman
the softer side of Communications
Much has already been written about the expanded
editorial scope of the new Communications. For most of
these changes we have Editor-in-Chief Moshe Y. Vardi
and his distinguished Editorial Board to thank.
They have worked tirelessly over the
past year to develop a pipeline of high-
quality articles that will keep the maga-
zine at the level you have seen over the
past few months. But there have also
been other significant changes with
the magazine. Among them is Commu-
nications’ completely new look.
If you have not already noticed,
please pick up a few issues from the
first half of 2008 and compare them to
any of the issues appearing since July,
including this one. What you will see
is the result of a carefully planned redesign that involved a partnership between ACM staff, the internationally
recognized design firm Pentagram
Design, and the magazine’s new art
and composition team Andrij Borys
Associates.
The first thing you may notice from
a design perspective is the striking
cover of the magazine, including beautiful artwork, new text typography, and
the generous use of white space. The
every effort is
being made to keep
the integrity of the
magazine’s graphics
at a consistently
high level.
combination of these three elements
creates a cover design that is fresh,
modern, uncluttered, and easily identifiable. The cover art itself is carefully
selected or created by professional
artists who in many instances are also
computer scientists using complex
programs and algorithms to generate
the art. While we will deviate from this
convention, we thought it was appropriate for the magazine to showcase
work from within the community.
Moreover, there is simply no denying
the striking beauty of many of the images we saw from these artists.
For those of you interested in typefaces, we now use a combination of
Foundry Gridnik, Arnhem, Flama, and
Klavika. Foundry Gridnik is used for
headlines throughout the magazine,
including the cover logo. Arnhem is
the typeface for the body text. The
many colored decks and pull quotes
throughout the issue are set in Flama
type and Klavika is the typeface for tables and figures. Each of these fonts is
unique and I would encourage anyone
interested to learn more about their
history. For example, Gridnik was originally created by Dutch designer Wim
Crouwel in the late 1960s in Holland
as a single-weight typewriter face and
a version of this font appears on low-value stamps from the Dutch Post Office. The font was aptly named Gridnik
for the designer’s devotion to grids and
systems.
To improve readability, we have
moved to a three-column format for
nearly all sections of the magazine and
decreased the font size of article text
from 11. 5 to 9. 5. This new format and
point size allow us to publish more
words on each page than the traditional two-column format, which has
become increasingly important in an
age of swelling printing costs and verbose writing, while at the same time
not compromising the readability of
articles. It is a careful balance, but I believe we have gotten it right.
Where possible, we will use images,
photographs, and artwork provided
by our authors, but every effort is being made to keep the integrity of the
magazine’s graphics at a consistently
high level, so our art and composition
team maintains diligent control over
this process. In addition, unlike many
scholarly publications,
Communications magazine will alter figures and
tables for improved visual affect. We
work closely with a company called
SPi Global Solutions on the typesetting of our full-length research papers.
SPi has extensive experience working
with the scientific and scholarly community and is among the world’s largest providers of typesetting services to
the journal publishing industry. The
result of this collaboration can be seen
throughout the Research Highlights
section (beginning on page 85) reflecting a format that is as appealing as any
scholarly journal in existence today.
All of these changes work together
to create what we at ACM believe is a
more appealing magazine for our readership. We hope you will agree.
Scott E. Delman, GRoUP PUBLISHER