Studies of three prototype Web search portals—in
Chinese, Spanish, and Arabic—reveal how to best support
non-English Web searching.
WEB SEARCHING IN A
By Wingyan Chung
Worldwide Internet use has grown tremendously in recent years, most rapidly
in non-English-speaking regions. For example, from 2000 to 2007, the online
populations in Latin America and the Middle East grew by 577.3% and
920.2%, respectively [ 9]. At the same time, the number of registered domain
names in mainland China (.cn) surged by 137.5% annually [ 2], fueling the
growth of Web pages in Chinese, the second most popular language on the
Web. Meanwhile, Arabic Web content was estimated to be doubling every
year [ 1]. Such growth has created demand for better Web searching and
browsing in some non-English languages. However, existing Web portals may
be unable to meet it because they primarily serve English-speaking users.