mulate in a less expensive way?”
As proposals are discussed and
modified in this way, the group
will identify the highest priorities
and gravitate toward a small number of possibilities. These can then
be tuned for more effective action.
The group’s final agreement on
projects to take forward cements
its solidarity and service to a larger
cause.
One of the facilitator’s main
duties is to manage the group’s
mood: it should be open and
appreciative throughout. Openness
encourages everyone to contribute
ideas and disclose concerns. Appreciativeness invites creativity. The
contrasting mood of problem-fix-ing tends to be narrow; it focuses
on what’s wrong rather than what
could be; it discourages group solidarity [ 1]. The facilitator also displays all new points learned,
proposed, or created on shared
computers or wall posters. This
form of group memory helps
everyone recall ideas belonging to
the group as a whole [ 10].
Consider a scenario of a group
of green and blue infrastructure
advocates deciding to collaborate
together despite the clash between
their perspectives. Their discussion
might evolve as follows. They discover that some of their members
are motivated green because
beloved family members succumbed to lung diseases. They
discover that others are motivated
toward security because their businesses have been robbed at gunpoint and because one of their
companies went out of business in
a blackout. They discover that all
of them are hesitant to back a cen-
tralized government solution
because of the government’s poor
track record; they do not want to
risk locking in a bad solution.
They start speculating about grass-roots solutions that make it desirable and fashionable to be both
green and secure. They agree on
committees and working groups
that will sponsor contests for well-designed energy-efficient products
and stimulate research into personal home power plants that
don’t depend on the grid being
operational all the time.
LIMITATIONS OF THIS STRUCTURE
How far does the collaboration
process scale? We know that it
works for workshop-size groups
(approximately 50–200 people). It
extends to larger communities if
the workshop represents them well
and if the sponsors can support
the project teams created by the
collaborating group. What about
messy problems that affect millions of people? How do we bring
about enough collaboration to
influence so many?
This of course is the central
question in efforts to deal with
large-scale wicked problems such
as sustainable infrastructure or
global warming. We don’t yet
know how to make the collaboration process scale up to enlist millions of people in a solution.
Currently, problems of such scale
tend to be resolved by strong leaders who combine technology with
political and media operations to
inspire collaboration. For example,
Candy Lightner and Cindy Lamb
established Mothers Against
Drunk Driving (MADD) as an
international movement. U.S.
Senator George Mitchell established the “Mitchell Principles”
that created a workable framework
for dialogue that ultimately led to
the peace agreement in Northern
Ireland. Amory Lovins, who
focuses on technical facts and
avoids moral judgments, has
helped clients as diverse as Wal-Mart and the U.S. Department of
Defense deal with energy issues.
CONCLUSION
Collaboration occurs when a community creates a solution to a
messy problem that takes care of
all their concerns at the same
time. Collaboration is an ideal
achieved far less often than it is
invoked. It is often confused with
information sharing, cooperation,
or coordination. Most of our “
collaboration technologies” are actually tools for information sharing.
We have a few tools for cooperation and coordination, and very
few for collaboration.
Scaling up the known collaboration processes to country or
world sizes will require significant
advances in collaboration tools
and networking. Their designs
will be based on deep knowledge
of the practices now used by the
human facilitators of today’s
processes.
You can use the five-step collaboration process anytime a
small-scale collaborative solution is
needed. You do not need the full
process with workshop. The full
process is most useful for achieving collaboration within a large,
more diverse community.