Staying Connected Meg McGinity Shannon
Happy Anniversary, CACM
Sampling the various slices of the telecommunications and
computing spectrum over the years.
When I started writing the
“Staying Connected”
column in 1999, the
U.S. Telecommunications Act had
existed for just three years. The
column’s mission was to inform
about the changes in the telecom
arena and to serve as an acknowledgment that telecommunications
and computers had irrevocably
collided.
RANDALL ENOS
At that time, telecom companies were fighting over the customer and the bill, and to get
their particular brand out front,
they wanted to offer local service.
The walls had crumbled between
the distinctions of what services
each provider could and would
offer. The traditional long-distance companies, for instance,
were trying to offer up not just
long-distance voice, but all communication services, like local,
wireless, Internet and even cable
TV, in one bundle with one all-encompassing bill. Cable companies, which had a direct path to
the consumer, attracted attention
for the traditional voice companies. U.S. wireless subscribership
was ascending, a strong 69 mil-
lion, but was still merely a drop
in the bucket compared to today’s
233 million.
It was also during this year, in
1999, that the Internet came of
age, at least according to the
International Telecommunication Union. At the
beginning of 1999, the
number of Internet subscribers worldwide
totaled approximately
150 million, but by the
end of the year that
number had reached
over 250 million,
according to ITU
data. But even
with all those
logging on,
most in the
U.S.—97%
say some
reports—
were gaining
access via dial-up connections. America Online, which
was yet to merge with Time
Warner, had brought the Internet
to the general public to the tune
of 18 million subscribers.
The past decade has proven the
telecom arena industrious and
resilient. The Gartner Group
reported that the telecom market’s
capitalization dropped by about
$1 trillion following the dot-com
crash in early 2000, but this
reduction brought only
slight change to list of
leading carriers. (Ten of
the top 13 carriers in
1999 were still up there
five years later, Gartner
reported.) In order to get
into other business sec-
tors and stay alive,
telecom companies
would either build
out networks or
acquire competi-
tors, feeding
into the
merger frenzy.
(Remember
when Michael
Armstrong, head
of AT&T, spent more
than $100 billion in acquisi-
tions—mainly for cable proper-
ties—to “bring this
communications revolution to
American families”?)
During these tumultuous years