Communications of the ACM has a long history of attracting
advertisers who value a global audience of computing
professionals. Indeed, the first ad appeared by the fifth
issue: The Radio Corporation of America (aka RCA)
advertised on the back cover of the May 1958 issue to
promote the many career opportunities available in its
Astro-Electronics Products Division. That placement would
draw the attention of many corporate competitors of the
day, including Bendix, Remington Rand, Burroughs, IBM,
Sylvania, and Wiley. All recognized the stellar audience
their ads would reach if positioned in Communications.
Now, in its 50th year, advertisers continue to value the role
Communications plays in keeping its readers ahead of the
technological trends, new applications, and timely research
developments. ACM's flagship publication is delivered each
month to its 83,000 members—an illustrious audience
representing every known computing discipline
(and some still unknown) who look to their monthly edition
to stay abreast of the latest in their own field as well as learn
how advancements in other fields will impact their work.
Communications of the ACM is devoted to providing readers
with in-depth coverage of the uses, strengths, and future of
information technology and computer science.
Competitive realities demand new skills from successful
decision makers, IT managers, and researchers. New
products enter the marketplace daily promising greater
productivity and quality. But new products alone do not
offer long-awaited profitability gains or offer a
competitive edge—people do—well-informed people who
regularly read Communications of the ACM.
Communications readers are highly educated, with 68%
obtaining master’s or doctorate degrees and 55% with more
than 20 years of professional experience.
According to a recent independent readership survey, the
majority of Communications readers describe their primary
job responsibilities as software/applications
designers, developers, and engineers. Indeed, 75% of
Communications readers design or write
software. The average annual budget for computer products
at the companies these readers represent is over $850,000.
As Communications of the ACM embarks on a new year,
with many new and extraordinary editorial changes afoot,
its readers will still turn to it for the same reasons those
first readers did 50 years ago—to stay informed of the
ever-changing world of computing and the countless
opportunities it affords.
“Communications readers describe
their primary job responsibilities as
developers, and engineers.
75% of Communications
readers design or write software”